Don’t settle

for mediocre content.

Get content that connects with your target audience.

At Insight Ink Lab, we’re passionate about helping businesses create compelling content that drives results.

We are audience research, content strategy, and content creation experts dedicated to helping you find, understand and connect with your audience.

With our data-driven approach and focus on quality, we help you create content that truly resonates with your audience, strengthens your brand, and drives business growth.

Don’t settle for less than exceptional content marketing – partner with Insight Ink Lab today and take your content to the next level.

“Prue was fantastic!”
“She took the time to understand my project and knew the importance behind understanding my brand’s philosophy. Extremely patient with my requests and is able to create copy based off a few words that I gave her. She made very sure that I am 100% satisfied with the copy before the delivery. I would definitely work with her again!”

Hsin Chong
AXXA Global, Singapore

“Above and beyond!”
“Prue crafted ad copy that is easy to read, structured and communicated a clear, consistent message throughout in a way that I have not been able to achieve. Prue researched our product and the market segment that we are targeting and provided the ad copy that communicated confidence and value. Throughout the project, communication was timely and always constructive. We’ll engage Prue for future projects, and I highly recommend.”

Michael Harvey
DIGI CLIP, Australia

“Wow, where do I start!”

“Prue nailed the long form copy first time and without much input or direction from me, just from my website content and she was able to match it perfectly. I have been looking for a long time, actually about a year for someone who would grasp what I wanted to convey and then put it into persuasive copy (without any luck and some waste of money along the way) and I finally found her – well worth it!”

Shea Botanics, South Africa



Our comprehensive process employs cutting-edge AI tools and techniques to analyze data, enabling us to create detailed audience personas and inform your marketing strategies, for a deep understanding of your ideal audience and customers.


Unlock the full potential of your content marketing strategy with our data-driven, audience-centric approach.

Our tailored plans drive engagement and produce measurable results through extensive research, analysis, and collaborative planning.


Our team of writers, designers, and content creators produces high-quality content aligned with your brand’s messaging and values. Using diverse formats and channels, we reach a wide audience while optimizing results with data analytics.


I’m Prue Madden. I’m not your average marketer.


I come with over 20 years of international experience.

I’ve worked as Marketing Director and Operations Director consulting for premium brands in Hong Kong, Japan, Malaysia, Vietnam, Indonesia, and the Middle East.

With this unique international experience, I have unique cross-cultural and cross-market insights, which give me an edge in this connected world in which target markets have become more global.

I create content, with my team that connects, persuades, and sells… to help your business dominate local and global markets.